Purpose as a Pointer
Implicit answer. The best companies, according to consultant Nikos Mourkogiannis, invest in something greater than strictly bottom-line concerns. Red® is an example. It’s not a charity but a company that sells red iPods, phones, credit cards, and clothing apparel. Their purpose is to invest some of its profits to buy and distribute antiretroviral drugs for…
Back and Forth
Michael Metzger
January 19, 2007
Paradise Spell. Half of our 2007 New Years’ resolutions have already crashed and burned. Health club memberships are up, attendance has begun to slack. Americans are like Jay Gatsby who “believed in the green light… that year by year recedes before us.” We’re “motivated by the Paradise Spell,” as David Brooks puts it, “by the…